Selling First Impresssions

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Selling First Impressions

Selling First Impressions

When selling your home there are no guarantees that a buyer will simply walk through the front door. In many cases you may have to bring your home to the buyer!

Certainly effective marketing will help ensure that your property receives maximum exposure to attract a ready, willing and able buyer. But the appearance and overall condition of your home contributes to a buyer's crucial first impressions.

Appearance and condition apply to the outside of the home as well as the inside. So stand across the street from your house and review its “curb appeal.” Then walk into your home with inquisitive eyes of a home-buyer. Try to see your home as a buyer would, and take action accordingly.

Tips to improve your curb appeal:

• Sweep front walkway and driveway. Pressure-washing the front walkway and driveway will make them look like new!
• Remove newspapers, bikes and toys.
• Park extra cars away from the property.
• Trim back the shrubs.
• Apply fresh, clean paint throughout.
• Clean windows and window coverings throughout.
• Keep pet areas clean.
• Keep plumbing and all appliances in working order.
• Maintain all sealant (window, tub, shower, sink, etc.) in good condition.
• Make sure roof and gutters are in good condition.
• Mow the lawn more frequently, and plant flowers.

Tips to consider for the interior of your home:

• Kitchen and bathrooms should shine.
• Quick once-over with the vacuum. Carpets should be clean and free of spots.
• Place fresh flowers in the main rooms.
• Put dishes away, unless setting a formal display for decoration.
• Make beds and put all clothes away.
• Enhance the spaciousness of each room.
• Open drapes and turn on lights for a brighter feel.
• Straighten closets. Clear out floors of closets to make them appear more spacious.
• Put toys away.
• Turn off television.
• Play soft music on the radio/stereo.
• Keep pets out of the way, and ensure pet areas are clean and odor-free.
• Secure jewelry, cash, prescription medication and other valuables.

Other important reminders and suggestions:

• Potential buyers usually feel more comfortable if the owners are not present.
• If people unaccompanied by an agent request to see your property, refer them to your real estate professional for an appointment.
• Leave a number where you can be reached if you are leaving town, even for a weekend.

Follow these tips to create the best first impression of your home. Improving your home’s curb appeal and interior appearance can minimize your home’s days on market and maximize your financial result!